In me non c'è che futuro

Part one: Alle origini di un modello , 72 min.                                                                                           Part two: Il modello comunitario concreto , 72 min.

There was a moment during the 20th century in the middle of the 60s when an Italian company had the opportunity to lead the worldwide informatics revolution, 10 years before the guys from Silicon Valley: Steve Jobs and Bill Gates. This technological revolution had its roots in a cultural and social revolution and in an industrial model conceived beyond the usual concepts of Socialism and Capitalism from its promoter, Adriano Olivetti who began to experiment with it since the 30s in Ivrea, Turin district. Olivetti grew to be the biggest Italian company. How was this entrepreneurial model born? What did its managerial style, designed to enhance the sharing of knowledge and the company’s social responsibility, consist of? which promoted an alternative kind of society leading to the greatest industrial opportunity that Italy has ever had?  Source (www.michelefasano.it)